Al Jaroodi


Where our passion for design is combined with unmatched craftsmanship to create timeless pieces of art. Established in 2014, our goal has always been to bring forth elegant and stylish collections that blend indulgent designs with the perfection of Italian craft and mastery.

Winner of 2018 GRAZIA Middle East – Best Contemporary Shoe Brand, Nicoli’s designs can be seen adorned by the likes of Hollywood style icons and even the royal elite. Known primarily for our Swarovski diamanté embellished footwear collection, today we have become household names in just a short period.

Our product line is made with meticulous attention to detail and high-level craftsmanship to bring forth pieces that are as comfortable as they are stylish. With an extensive collection of footwear handcrafted evening bags and clutches to luxury fragrances, our instantly recognizable product aesthetics stand out in a crowd.

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Step into the enchanted world of Hollywood glamour and luxurious Italian style with Nicoli. We invite you to be a part of a club that is exclusive, unique, elegant and highly sought after. Created as the perfect accessory to life’s most beautiful and memorable moments, we have expertly curated an enviable collection of diamanté embellished footwear. Match your favorite pair with hand embroidered evening clutches and purses to become the talk of the town. Fall in love with our coveted range of crystal studded pieces available in a myriad of colors, textures and finishes for fashion forward looks that embody runway trends and pzazz.


The market for luxury brands has expanded dramatically as shoppers aspire to lead a better quality of life and possess the finer things. This can be seen reflected in their purchase decisions every time they opt for better quality over quantity. With products that exude high class and sophistication and boutiques that epitomise elegance, a Nicoli woman is one who is bold and uniquely her in all her glory. BOUTIQUES THAT LEAVE A LASTING IMPRESSION Already a well established brand with 10 high-concept flagship stores flourishing within the GCC region in the coveted Dubai Mall Shoe District, Saks 5th Avenue in Bahrain, Tryano, Abu Dhabi, Takashimaya Department Store and more, Nicoli’s growth has been forged by an exclusive catalogue of innovative products in conjunction with strategic tie-ups within popular fashion districts.

Let's Connect

We would love to hear from you! In case you are looking for franchise partnership opportunities, media enquiry, general feedback, comments or any other information regarding the NICOLI collection, please feel free to reach out to us at:

Store Locator

Dubai :

Dubai Mall

Address : 067, 1st Level
Mobile : +971 50 184 1452

Abu Dhabi Souq Qaryat

Address: Ground Level, Al Beri Resort
Mobile : +971 50 182 8048

Zahia Mall

Address : A115, 2nd level.
Mobile : +971 55 5582847

Dubai Festival City

Address : SC 234, 1st Level
Mobile : +971 50 180 6890

Abu Dhabi Mall

Address : B 14B, 1st Level
Mobile : +971 50 184 9152

Dubai Mirdif City Centre

Address : F 005, 1st Level
Mobile : +971 50 184 0925

Yas Mall

Address : G 155, Ground Leve
Mobile : +971 56 754 5087

Qatar :

Doha Festival City

Address : 324, 1st Level
Mobile : +974 3007 3394

Royal Plaza

Address : 122, 1st Level
Mobile : +974 5579 6399

Vendome Mall

Address : FF 040, 1st Level
Mobile: +974 4008 2028